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In 1977, nine years after its initial release, Ray and Charles Eames issued an amended version of their experimental film Powers of Ten, incorporating two additional scales, and thereby effecting “a hundredfold increase—to each end of the journey into the universe, and to the return trip to the microstructure of the carbon atom in the human body.” Drawing on up-to-the-moment scientific developments at scales both extra-large and extra-small, seizing upon the power of then-novel media and representational techniques to appeal to very different audiences, and venturing well beyond the...
Read more about Cambridge Talks: Acts of Scaling